These data indicate that the consumption of videos has been increasing among Internet users. In addition, YouTube is the place where you can find all kinds of content in video format. For this reason, everything indicates that today YouTube is a valuable tool for any digital marketing strategy.

Of course, you must ask yourself if using YouTube is the right choice for your strategy. Like many other digital marketing tools , you need to consider your market, your audience, and what the goals of your marketing strategy are.

In any case, the fact is that today YouTube has become one of the main allies of marketing departments. For this reason, below, we will show you why YouTube has become a fundamental platform for content marketing and what are the main content marketing production strategies on YouTube .