Contact information: You have to need mailing list to include your contact information like address, phone number, your name, email mailing list address and website URL, in your message for making yourself accessible. An easy readable email: Use sub headings and short paragraphs and no more than three paragraphs in your message.
Keep the shorter width of your email text is more effective, This is because writing in shorter columns intensify readability. Be personal: Establish personal relationship with recipient by customizing his mail, because now these days simple "Hi first name" or "Dear first name" is not the kind of response people expect. So you have to study their past behavior to customize their email according to their need.
Permission-based or opt-in e-mail marketing is a simple, affordable and effective internet marketing tool. In fact this is one of the tools that internet marketers are using to establish profitable relationships with their online customers. And this continues to grow and is getting more and more prevalent in the lives of people around world.