Major brands and (online) retailers indicate China Phone Number List that online advertising alone is no longer sufficient. Boender: “If you run a campaign exclusively online or offline, the offline version can perform better.” And that doesn't just apply to direct sales. As Fleur's example shows, direct mail is also suitable for brand awareness and relationship building. Some nuance is in order here. It is not smart to think that setting up a marketing China Phone Number List campaign is a proposition that forces you to choose between offline and online marketing. By following up direct mail with an e-mail campaign or (ideally) a television commercial, you increase brand China Phone Number List awareness and purchase intention.

According to an earlier study, the purchase intention of a TV commercial increases by no less than 372.2 percent after a direct mail campaign. An e-mail after the direct mail is of course much cheaper, but also has a reinforcing effect: the purchase intention then increases by 22.2 percent. Herein lies the challenge for marketers and the work China Phone Number List that may or may not make their campaigns successful. Each campaign has its own approach: so determine carefully which channels you use and for what purpose. PostNL direct mail investigation Higher conversion Marketers are sometimes shocked by the costs that China Phone Number List direct mail entails.

It seems like an expensive handshake China Phone Number List for the first acquaintance with a customer. Wrongly, Boender thinks. “Hard figures and data should no longer determine all decisions and budgets. Reaching and reaching the consumer may be a bit more expensive, but I am convinced that direct mail ultimately leads to much China Phone Number List higher conversions.” He cites a restaurant in Dordrecht as an example. “They decided no longer to advertise through social media, through Google, through all kinds of China Phone Number List channels. Instead, they set up a direct mail campaign because they researched what would best help them.