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sifat
Mar 05, 2022
In General Discussions
Once upon a time, your website was the hottest thing on the digital block. It looked great and was effective at lead generation. You and your digital marketing team couldn’t have been happier. But lately, that spark just isn’t what it used to be. You’ve started to take notice that your competitors’ sites look more streamlined and up-to-date. And all those leads that used to pour in? Your website isn’t capturing those either. So, you spend several months making it over. You update the content, refresh the look and implement trendy technology to make your organization look more competitive. After weeks of reviews, approvals, and testing, it’s finally done. wsiblog But after all the work you’ve done, you realize that nothing has changed. There still aren’t many new leads coming from the site. You’re not sure what to do. Have you lost that ‘loving feeling’ with your website? If this sounds familiar, don’t worry. Lots of other marketers have been in the same boat. The good news is that there is a way to get that spark back. Here’s how to turn your site into a lead generation machine for your business. Your Website Is a Two-Way Channel Today’s digital marketing landscape is packed with interaction, user-generated content, dynamic search results and more. It’s no wonder that the competition for leads grows ever more fierce. How is it possible to cut through all the noise? To answer this question, you’ll need to put yourself in the mind of your website visitor. What would she be thinking? Most likely, she will be searching for something that offers value, and if she doesn’t find it quickly, she’ll move on. Considering your visitor’s viewpoint more carefully is the first step to creating a two-way channel of communication. It seems simple, but it’s surprising how often marketers can miss the mark. If your website isn’t equipped to offer real value to the visitors, your leads are likely to leave. According to one study, 84% of 25 to 34 year-olds have clicked out of a website because of an irrelevant or intrusive ad. Consumers know when companies aren’t thinking of their needs. So to generate more leads, you’ll need to create a dynamic website. A dynamic website interacts with and adapts to visitors based on their individual actions and needs. It’s a website that works for your organization 24/7 by engaging qualified leads. It’s a website that’s a two-way street. Marketing automation opens up that two-way channel of communication. Here are the features that can make it happen. Visitor Identification Certainly, your site is a way for visitors to learn about you, but it should also be a way for you to gain key insights into your visitors to turn them into leads. Did you know that 98% of web visitors remain anonymous because they don’t fill out forms? It seems impossible to capture that 98% without form fill outs, but it’s actually easy if you use anonymous site visitor identification. wsiblog Visitor identification, typically included in a Philippines Photo Editor marketing automation platform, uses reverse IP lookup to identify your site visitors. It provides you with contact info, including names, emails, phone numbers and social media links – effectively doubling or tripling the number of leads that can be harvested from your existing web traffic. You can use this information to personalize your messaging based on your prospect’s organization, titles, social media content, etc. Visitor identification allows you to guide your messaging, design and more to be more effective as your market. Dynamic Content Once you’ve implemented visitor tracking on your website, your site identifies visitors, you can personalize your site for each visitor with dynamic content. wsiblog Dynamic content allows you to engage visitors by creating a landing page or a series of landing pages where the content changes based on the visit number, or even each visitor’s past behavior. Dynamic content can also be used in an automated email. For example, a first visit may offer an introductory video, a second visit may offer an educational white paper, and a third visit may offer a discount code. This series of landing pages effectively nurture a lead until they’re ready to convert, and the dynamic content doesn’t stop after the click.
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sifat
Mar 05, 2022
In General Discussions
If you are a business owner struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate enough leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified, or that are still in the early stages of the sales funnel and are not ready to make their sales decision yet. WSI Blog - lead gen In this blog, we will talk about 6 online lead generation best practices specifically for local businesses that can help: 1. Claim your Google+ page While opinions differ on the importance of claiming a Google+ page, we highly recommend that you have one to help optimize your local visibility; this is especially important if you are a bricks and mortar business. An optimized Google+ page will ensure that your potential clients (who are no doubt using their smartphones actively to search your geographic location) can find you quickly, navigate to your location, or call if they need directions. You always want to ensure you provide the path of least resistance right to your front door! We all know, if you make it difficult for consumers to do business with you, there is always another business who is willing to make it easier for them. Those who have a Google+ page will reap the rewards of both online and store traffic. A properly optimized page will also enable Google to more readily show potential customers your page if they are searching for your products or services in your area. So if you haven’t claimed your Google+ page, why not take this simple step, so your customers get served up your location before your competition? 2. Get listed in local directories Being found locally can be made easier by accurately getting your business name reflected in local directories. There are some local directories for each business area, and these should be the first place you start. The beauty of being listed increases your exposure to the local business community and helps you take up more ‘real estate’ online by being listed in multiple places. Getting listed in local directories enhances the possibility of people finding your business if they are not familiar with you.Make sure your business name and address are identical in every listing; this will go a long way to verifying your accurate business information (for example, don’t say “Suite” on one listing and “Ste.” on the other). Be consistent! 3. Programmatic advertising One of the most intriguing aspects of modern advertising is called programmatic; a fancy word that provides you the ability to focus on your target audience like never before. “Programmatic” ads refer to the use of software to purchase digital advertising, as opposed to the more traditional processes that involve RFPs (request for proposals) and humans to negotiate them. It uses machines to buy ads. With the introduction of an ad exchange - an online forum to trade space for money - the automation of buying and selling online ads has completely revolutionized the way we can now locate our target audience. So if you were unsure of how to find your potential buyers before, new methods of pinpointing them with extreme accuracy are available that were not there just a few years ago. Remember Tom Cruise’s character in the movie Minority Report and how they would know where he was going to be at all times and serve up personalized messages to him directly? It’s the same sort of thing with programmatic advertising.Some agencies are buying tons of media through programmatic channels, and some big brands have in-house teams to handle their programmatic ad buying as they spend more of their marketing budgets this way. Programmatic advertising makes the whole process highly efficient, with a lot less room for error, and is truly just in its infancy. So if other traditional methods of reaching your customers are becoming too expensive or just not performing like they used to, this is an advertising tactic that allows you to target your consumer audience across many criteria but especially their location. 4. Facebook advertising Facebook ads are becoming more useful Photo Editing Services as the social media giant refines and enhances their advertising platform. Entire communities for special interests groups have sprung up, making it ideal to find similar-minded people like never before. For businesses, this represents an excellent opportunity to use the power of consumers for product/service recommendations. Most shoppers want a friend or family member to recommend a product or service before buying for themselves. Social networks like Facebook, have become the logical place to trade information about products/services, especially when it comes to consumer-based items. Facebook’s advertising platform even allows you to take advantage of the insights you already know about your target audience and use it to find new customers for your business. If you have an email list and are trying to figure out a way to monetize it, you can input your existing client emails and produce a ‘lookalike’ audience. This type of audience allows you to find more prospects that look similar to the clients you already have in your existing database and target your Facebook ads to them. From a local marketing perspective, this allows you to reach more consumers in your region and make your brand known to them quickly.There are a variety of ways to demonstrate ROI for your Facebook marketing dollars. With the right targeting, it can become your preferred method of reaching a particular demographic or a complimentary tactic to another form of paid search advertising such as Google or Bing pay per click ads.
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